Kerala Tourism have decided to refresh their award winning marketing with some new brochures built around the tagline “contentment”. As with the previous campaigns, production values are very high and the overall feel is good. However, this time the reuse of the expression contentment seems forced and a little staged and the word itself lacks [...]
Archive for November, 2007
Kerala = Contentment ?
Posted in Tourism News, tagged advertising on November 14, 2007 | Leave a Comment »
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