Guess what is the best way to woo a Malayalee? Shower him with loads of freebies and discount offers to sweep him off his feet! It forms part of a smart marketing technique as well, in this part of the world where everything revolves around freebies. Just saunter around the business hubs in Kochi to see attractive neon lit boards announcing various types of free offers to entice the potential customers.
‘Buy 1 get 1 free’ slogan seems to the most popular of the lot. If you buy any shirt or dress material you get another one absolutely free! However, application of a bit of common sense would drive home the point that no one gives off anything for free in this consumerist world. The shopkeeper would have definitely added the cost of the both the shirts in the price tag or it could be a shrewd move to liquidate old stuff that are well past their expiry date!
Free offers also include free world tours, cash prizes and luxury cars among others. So, if you are a game for all these irresistible free offers, head straight to this tiny state of Kerala – the best destination on earth to satiate these urges! Who knows, if your stars are favorable, you would even be driving home a spanking luxury car that was offered to you for winning the lucky coupon that came with every 500 rupee worth purchase! Kerala way of living could well be beyond your logic at times…
